Miss Universe 2011 Contestants To Promote Marc Jacobs For AFAI T-Shirt Collection

  • September 8, 2011
  • News

São Paolo, Brazil—September 7, 2011 – AID FOR AIDS International (AFAI) a not-for-profit organization dedicated to improving the lives of people living with HIV or AIDS in developing countries, is proud to announce that contestants competing in the 2011 Miss Universe® Pageant to be held in São Paolo, Brazil on September 12, will be seen donning the t-shirts specially designed for AFAI by Marc Jacobs.
Each of the 89 Miss Universe contestants, as well as current 2010 Miss Universe Ximena Navarrete, will proudly show their support for this charitable cause by wearing the Marc Jacobs tees during a group outing.

This summer, Marc Jacobs International LLC created the t-shirt collection, the design of which was inspired by illustrations made by children living with HIV who participate in AFAI’s Children’s Programs in Latin America and the Caribbean. The children’s illustrations adorn the front of the t-shirt, and a custom Marc Jacobs-designed AFAI logo is featured on the back. The shirts, retail-priced at $35, with all proceeds going to support AFAI’s activities, are available for purchase at select Marc by Marc Jacobs retail stores in the U.S. and via their website, http://www.MarcJacobs.com.

This year’s pageant highlights two of AFAI’s most important partnerships.

For the past two years, AFAI has worked closely with the Miss Universe Organization, training each titleholder as a spokesperson in the battle against HIV and AIDS. The relationship has been tremendously successful in building awareness of the importance of HIV prevention and AFAI’s “Cuanto Sabes?” primary HIV educational program, which reaches 600,000 adolescents in Latin America and the Caribbean.

Marc Jacobs International, an internationally recognized fashion brand, has likewise made a major commitment to the fight against the global HIV epidemic. It has been a strong supporter of AFAI and its mission to provide treatment, HIV prevention strategies and advocacy tools around the world. 

AFAI looks forward to continuing its work with both partners in the coming year and beyond, uniting fashion and beauty to call attention to a very important cause.


Founded in 1996, AID FOR AIDS International (AFAI) works to improve the quality of life for people living with HIV or AIDS (PLWHA) in developing countries, as well as for immigrant PLWHA in the U.S.  We are also committed to fighting against the stigma and discrimination faced by PLWHA, and to stopping the spread of HIV.

AFAI provides access to treatment, education, HIV prevention strategies, and tools for advocacy. The organization operates the largest HIV medication redistribution program in the world, through which it recycles unused, unexpired life-saving medication that otherwise go to waste, and re-distributes it to those without access to treatment in the developing world.


The Miss Universe Organization, a Donald J. Trump and NBCUniversal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. The organization is dedicated to partnering with charities around the world, and to increasing HIV/AIDS awareness by focusing on women’s health issues. For more information, visit: http://www.missuniverse.com.

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Marc Jacobs International LLC was founded in 1984 and is headquartered in New York, New York. The company operates as a subsidiary of LVMH, Moet Hennessy Louis Vuitton. Marc Jacobs International LLC manufactures and markets apparels, bags, and fashion accessories for men, women, and children. The company’s products include shoes, handbags, watches, eyewear, perfumes, skirts, trousers, shirts, tops, scarves, hats, and formal and casual dresses. It markets its products under the Marc by Marc Jacobs, Stinky Rat, and Little Marc brand names.

For press inquiries:

Phyllis Roback