NEW YORK (July 16, 2012) – After a successful first run and Marc Jacobs International’s continued commitment to AID FOR AIDS International, we are delighted to announce the launch of a new t-shirt collection custom designed by Marc Jacobs. These uniquely designed t-shirts will go on sale at Marc Jacobs retail locations and online (http://www.marcjacobs.com) on July 18th – just in time for the summer season. The retail price is $35, and all net proceeds ($19.05) from the t-shirt sale will go to support AFAI’s activities.
This year’s designs are very dramatic and powerful, immediately catching the eye with striking images. Speaking to us about the message and design of the new t-shirts, the Marc Jacobs design team expressed: “we focused on delivering a strong, graphic message with a fresh feel.”
Marc Jacobs International LLC has a long-standing commitment to the fight against the global HIV epidemic. The partnership between Marc Jacobs International and AFAI has made it possible for us to continue the work we do and expand our programs to help reach people in need across the developing world. We are truly grateful for their ongoing support!
ABOUT MARC JACOBS INTERNATIONAL
Founded by Marc Jacobs and business partner Robert Duffy in 1984, Marc Jacobs International LLC is headquartered in New York, NY. Apart from supporting charitable organizations such as AFAI, the designer is a powerhouse in the fashion industry and leaves the world anxiously awaiting the release of each new collection. The company’s lines include the Marc Jacobs Collection, Marc by Marc Jacobs, and the children’s line Little Marc Jacobs. The company is internationally renowned for its range of products that include shoes, bags, and fragrances—to highlight just a few.
ABOUT AID FOR AIDS INTERNATIONAL
Founded in 1996, AID FOR AIDS International (AFAI) works to improve the quality of life of people living with HIV or AIDS in developing countries, as well as immigrants in the US. They are committed to fighting against stigma and discrimination and to stopping the spread of HIV. AFAI provides access to treatment, education, HIV prevention strategies, and tools for advocacy. The organization also runs the largest redistribution program of HIV medication in the world through which they recover unused, unexpired life-saving medication that otherwise would be wasted and re-distribute it to those without access to medicine in the developing world. For more information, please visit http://www.aidforaids.org.