Awareness In The Air: AFAI Partners With Air Europa For In-Flight Donation Campaign

  • June 24, 2011
  • News

On June 1, 2011, AID FOR AIDS International (AFAI) launched a campaign supported by Air Europa Airlines to build awareness of AFAI’s flagship medication recycling program and work in Latin America and the Caribbean.

Featured on every Air Europa flight, the year-long “LEAVING A FOOTPRINT, For A World Without A Trace of HIV” campaign will air a video-spot and publish an onboard magazine ad encouraging passengers to “leave a footprint” in the global fight against the HIV epidemic by donating to AFAI. The campaign shows the testimony of a 7 year-old girl who was born HIV-free thanks to the medication AFAI collects in the United States through its Recycling Program and re-distributes through its Access to Treatment Program. To watch the video and read more click Here

AFAI collects unused and unexpired antiretroviral medication in the U.S. and redistributes it, free of charge, to individuals living with HIV or AIDS in developing nations.  Over the past 15 years, AFAI has shipped more than $70 million worth of life-saving medicine to thousands of recipients in 35 countries.

“This is a terrific opportunity for us to get our message out to millions of potential supporters,” says AFAI founder and executive director Jesus Aguais. “There are still more than 9 million people living with HIV or AIDS around the world who lack access to adequate treatment, and that’s the need we are addressing with our recycling program. We simply have to keep hammering that message home so we can help more and more people with HIV or AIDS.”

For her part, Maria Jose Hidalgo, general manager of Air Europa, underlines that this collaboration “registers in the policy of social responsibility of the company.  We are moved to action by the desire to help relieve the human suffering.  This feeling is shared by all employed at Air Europa.”

Air Europa, the airline division of the Globalia Corp., has over the past 25 years established itself as one of Europe’s premier carriers. The first wholly Spanish-owned private airline, Air Europa carries 9 million passengers a year and is a member of the SkyTeam alliance. It specializes in transatlantic travel, but is also considered one of the world’s most efficient and environmentally-friendly short-haul carriers.

Founded in 1996, AFAI works to improve the quality of life of people living with HIV or AIDS in developing countries, as well as immigrants in the US. They are also committed to fighting against stigma and discrimination and to stopping the spread of HIV.
AFAI provides access to treatment, education, HIV prevention strategies, and tools for advocacy. The organization also runs the largest redistribution program of HIV medication in the world through which they recover unused, unexpired life-saving medication that otherwise would be wasted and re-distribute it to those without access to medicine in the developing world.

To Watch The Videos Click Here