New York (May 14, 2013) — After a long, arduous process of re-branding the image of AID FOR AIDS and completely overhauling our webpage, we are thrilled to present to you the new and improved AID FOR AIDS!
AID FOR AIDS has grown more than we ever imagined, and the changes you will see with the launch of our new image reflect the process of evolution and maturation of AID FOR AIDS as an international organization. These changes also mark an opportunity to present more clearly our work and impact around the world, not only graphically, but also in a more strategic and structural manner.
We have also revamped our mission and vision. While we continue highlighting our flagship HIV Medicine Recycling Program, the largest of its kind in the world, we are also bringing more visibility to our unique model of empowerment and to the range of comprehensive programs and services that we have successfully developed over the years.
This new direction taken by AID FOR AIDS is clearly reflected in the re-designed logo shown above. As you can see, we have taken our signature dove out of the box it was previously caged in and set it free! Placed beside the name of our organization, printed in a specially designed font, it gives the impression that the dove is pulling the organization forward as we continue to save lives one by one.
Liliana Velasquez, our Recycling Program and Marketing Manager, has been spearheading our re-branding efforts for well over a year, working with an outside consultant on the logo and web designer Jorge Celís of braindesigns.co on the website.
Looking at the finished product she gives her insight:
This whole project has been more than just designing a new image. It has given us a chance as an organization to step back and strategically think about who we are, what direction we want to head in, and how we would like to project ourselves to the rest of the world. Because of this, we have had some very productive internal conversations about how we would like to show the impact of AID FOR AIDS in the world. I think our new image and brand reflects this process and puts us on the cutting edge of non-profit organizations.
We are very pleased with the updated design and hope that you will enjoy the new face of AID FOR AIDS as much as we do!
Feel free to check out all of our new features and give us your feedback at firstname.lastname@example.org.