After its launch at the end of 2013, our campaign “Where does your medicine end up?” is gaining momentum and continues to make awareness of our HIV Medicine Recycling Program to more people around the world. This month, the campaign was published in the journals Lancet and The New England Journal of Medicine, two of the most respected publications in the scientific and medical world. This is a great achievement for the organization and for our HIV Medicine Recycling Program, since it seeks to be more known for health professionals, including doctors.
Both Lancet and The New England Journal of Medicine are magazines aimed at the medical and scientific communities around the world. This allows us to promote even more AID FOR AIDS’ work and, specifically, our HIV Medicine Recycling Program, which has in recent years benefited more than 18,000 people in 43 countries. Thanks to this new platform of visibility, we can continue increasing the range of our programs, which in turn, will allow us to reach new places and continue to help those who need it the most.
These publications were made possible thanks to the support of the Sentrix Agency (http://www.sentrixhealth.com), which developed the campaign and promotional strategy. In 2013, AID FOR AIDS was honored to be elected as Sentrix’s pro-bono client.