Following the new strategies of marketing and communications, today AID FOR AIDS International (AFAI) is launching its first ever Infographic. By making use of social media technologies, this informational tool will help us convey to a broader audience awareness about the key role of HIV Medicine Recycling as an effective way to increase access to treatment in the world.
The Infographic was designed to make it easy for everyone interested in learning more about the program to digest a complicated set of facts in an easy to read manner. It contains important data about the current state of access to HIV treatment, the successes of its recycling program, to date, and it shows how much more it could do with additional donations.
The Recycling Program run by AFAI collects unused and unexpired HIV medications in the United States. Our staff then sorts and stores the unused medicines before their expiration date, discarding what is no longer viable, and redistributing the medication to needy people in non-US territories as humanitarian aid.
The HIV Medicine Recycling Program is designed to reach a specific target population: people living with HIV or AIDS (PLWHA) in the United States. Utilizing a network of medical representatives, healthcare professionals, and local organizations that provide services to PLWHA, as well as through our drop-off system of collection at strategic locations, AFAI reaches the target population in the United States. To date, these mechanisms have proven to be highly effective: Since its inception in 1996, AFAI has collected nearly $80 million worth of antiretroviral medications and provided more than 11,500 beneficiaries in more than 39 different countries with life-saving antiretroviral treatment.
AID FOR AIDS has always been on the leading edge of current trends in social media and this is another example of the organization’s efforts to reach out to a wide audience. According to Recycling Program and Marketing Manager Liliana Velasquez, there was lots of text and written information to convey “and since we know one picture is worth a thousand words, we decided to create a graphic that would tell a long story in a short period. We think it will be effective but you judge for yourself.”